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Movie Or Ad?

The Top Heroes of Tamil Movie Industries wont act in two minutes ADs. But, all they act was, for a 2 or 3 hour ads. I think they want the people to pay for it even it comes to watching them in ad.
Its basically, a James Bond formula where almost all product finds a way to marketing through movies. However Tamil Movies were far behind from those Hollywood movies, where one doesnt feel the presence of Advertisement in the movie.

Recently, I watched Billa 2007, the movie is nothing but a collection of ads. The Ads were simply stylish and Dialogs were sleek(+dubbed tamil). I like the creativity in Ads. But, I was really disappointed(surprised), when Pepsi Light Ad appears before the Ultimate Star introduction title. However, Billa is just another super hit movie in the line of Sivaji & Azhagiya Tamil Magan.

What do you think about these tamil movies, is it really films or ads?
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